Zanoni, Roberta (2022) From A Midsummer Night’s Dream to Romeo and Juliet through Baz Luhrmann’s Romeo+Juliet. The Levi’s 501 advertisement. Anglistica AION: An Intersciplinary Journal, 26 (2). pp. 51-62. ISSN 2035-8504
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Abstract
The article deals with advertising as entailing adaptation practices through which Shakespeare’s playsmight find a new and popularised identity, and a new means for the reception of Shakespeare’s plays by a large andcontemporary audience. The paper will provide an analysis of the Levi’s 501 2005 advertisement presented as anadaptation of 3.1 of A Midsummer Night’s Dream. The advertisement will be compared to the famous cinemaadaptation William Shakespeare’s Romeo+Juliet by Baz Luhrmann (1996) to show how the latter influences theconstruction and interpretation of the advertisement as an adaptation of Romeo and Juliet rather than of 3.1 of AMidsummer Night’s Dream, of which, however, the advertisement reproduces several lines. The study of theadvertisement will show the various adaptive strategies put into place. The article will delineate the presence of anintertextual net which comprises the advertisement, the film, and the plays themselves, an intertextual net whosevarious elements, if familiar to the audience, dialogue with each other to produce the connotative potential of theadvertising message. | -
| Tipologia del documento: | Articolo in rivista |
|---|---|
| Parole chiave: | - ; A Midsummer Night’s Dream ; Romeo and Juliet ; Shakespeare, ; Baz Luhrmann ; advertising, ; adaptation |
| Soggetto: | D History General and Old World > D History (General) > D111 Medieval History P Language and Literature > PR English literature |
| Depositato il: | 22 Ago 2026 13:27 |
| Ultima modifica: | 22 Ago 2026 13:27 |
| URI: | https://www.rmoa.unina.it/id/eprint/9415 |
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